As inflation bites into consumers’ wallets around the world, grocery shoppers are having to make more difficult choices when it comes to the items finding their way into their shopping basket, juggling between budget, availability, health, and sustainability considerations.
Since the start of COVID 19, consumers have generally been more conscious about healthy food choices and recent data from a McKinsey survey (McKinsey Global Future of Food Survey 2022) confirms that trend. Amongst its top findings, this survey highlights that respondents prioritise healthy over sustainable, and they qualify healthy eating as consuming more fresh foods and less processed food, sugar, and fat. They are however quite confused as to what the healthier and more sustainable choices are:
This provides a lot of scope for suppliers and retailers to step in and fill that gap.
Access Issue 7 of Global Grinders’ newsletter “What’s cooking?” to read more about the current initiatives and opportunities to solve the issues consumers encounter in finding healthy and sustainable eating choices.
Also, find out more about:
- the re-thinking and re-designing of the PET spice bottle range
- where to find the Global Grinders team at the PLMA Chicago between 13th and 15th November 2022