Greenwashing is a widespread concern that affects every industry, including the production of wholesale spice grinders. This term refers to marketing and advertising that deliberately uses misleading terms that lure consumers into believing that their products are truly sustainable. Greenwashing is especially common in the packaging sector, including food packaging such as spice grinders. Labels, logos and other terms are used to create the illusion of minimal environmental impact. When companies resort to greenwashing, it is often due to practices that do not support the company’s claims to adhere to sustainable practices. An example would be using wording such as recyclable rather than using internationally recognised symbols and codes. It could be something as simple as using wording such as sustainable on labelling. Logos or other imagery that references environmentally-friendly materials, sustainably-sourced materials, trees, leaves or even colours such as green can all also give consumers the illusion that the products they are purchasing are eco-friendly.
How Sustainable Are Your Wholesale Spice Grinders?
As a food supplier, restaurant, retailer, small-scale producer or other company sourcing wholesale spice grinders, sustainability is a valid concern. Wholesale customers know that the packaging they use affects consumers. Selling salt, pepper and pepper that has been made using natural ingredients also means using packaging that is made from safe materials that leave minimal impact on the planet. Greenwashing makes it harder for companies sourcing grinders to make informed decisions. When suppliers use green terms that are not backed by solid evidence, it is difficult to know for sure whether or not grinders are adhering to any regulations or efforts to deliver genuinely sustainable packaging.
How can you know whether your grinders are genuinely sustainable?
The simplest and most effective way is to look for trust signals. The biggest trust signal that guarantees quality is ISO certification. To achieve certification, packaging suppliers need to go through stringent quality testing and processes. In most cases, certification needs to be renewed, with audits and other processes involved to meet the high standards set forth by regulators. Other things to look for include materials used in the production of grinders, bottles and closures. PET plastic has become the best choice for plastic grinders, however, rPET provides an even better solution to virgin PET. This plastic has been used, recycled and used in production to create new PET bottles. Watch our video to find out more about rPET. This lowers the carbon footprint significantly. The term BPA-free plastic is commonly used in packaging. PET bottles are free of all harmful chemicals, including BPA, while other plastics may be free of BPA but still not easily recyclable plastic.
Other greenwashing terms refer to the freshness of products – especially dry goods such as seasoning. Wording that implies long-lasting flavour or freshness can give consumers the idea that spices will be fresh, even when left on the shelf. Grinder manufacturers that provide value-added services such as induction liners can ensure that spices are kept fresh. This further helps to reduce environmental impact by reducing waste. Without measures designed to prevent spoilage, claims of product freshness are not always valid.
Ultimately, choosing suppliers that are committed to providing the best level of quality and sustainability comes down to looking past buzzwords. When choosing your partner, always be sure to check trust signals, materials and other features that prove genuine efforts to leave a minimal impact on the planet.
At Global Grinders, we strive to provide our partners with world-class grinders to suit every requirement and budget. Contact us today to find out more about our wholesale spice grinders.