There is no doubt that choosing the right wholesale spice grinder partner is essential for many reasons. But what about the impact that this has on the end user – the customer? For salt, pepper, spice and other seasoning manufacturers, keeping the end user in mind is always a top concern. Product quality is imperative. Product freshness is equally important. If products are kept on the shelves for long periods, both of these factors are affected. For manufacturers, this can result in wasted stock. For end users buying seasoning, this can have a different impact.
Although the product itself needs to meet the needs of customers in terms of taste, quality, freshness and other factors, packaging also plays a big role in the process. This is where the link between wholesale spice grinder producers and end users intersects.
Spice Grinder Partners and End Users
There are several ways that your chosen spice grinder partner may have an impact on your customers. Here are just a few examples.
From the moment it is packaged into bottles and sent to warehousing, seasoning begins to lose its original freshness. By the time it reaches retail shelves, spices may have been bottled for days or even weeks. In smaller batches, the processing is faster. When selling to smaller or specialist stores, products may be sold more quickly. In catering or event sectors, processing might be even more efficient.
When your product is packaged in poor quality bottles that do not have added features such as tamper-proof linings and seals, problems arise. Poor packaging results in poor product quality. Moisture and containments can penetrate bottles if they are not sealed. Cheap plastic can affect flavour. Badly designed bottles and grinder tops may not fit properly. All of these factors have a direct impact on product quality.
End users can refer to retail customers purchasing products, people dining at restaurants, event attendees or corporate gift recipients. When end users are introduced to your product, the perception they have will always be of the product itself rather than the packaging. This means that customers form impressions based on the quality, flavour, freshness and even smaller details such as texture or smell.
If you have used a grinder supplier that does not offer sealed bottles, for example, finely ground spices may be clumped. Spices may lose their full aroma after time on the shelf. At restaurants, grinders may not be adjustable or they may have a proper grinder mechanism.
The result of this negative perception is a direct impact on your overall reputation. When a new customer buys a bottle of seasoned salt from your company, several things happen. The customer has not tried your brand before. They buy the product and, when using it, they expect to enjoy the product. They will remove the grinder top, expecting to find an induction lining. They will then use the product. If there is no lining, the grinder mechanism jams and the salt that eventually comes out is not ground easily, that customer is not going to want to buy your product again. Even worse, they may decide to tell friends to avoid buying the product. If the grinder is cheap and hard to use, they may even take to social media.
This scenario is bad enough when dealing with a single customer. If the same problems consistently happen to multiple customers, you will soon have a reputation problem. Customers will not know that it is the grinder causing the problems. They will see your product and your entire company being at fault. Poor reputation has a knock-on effect, resulting in wasted stock, lost sales, and, in more serious cases, business failure.
At Global Grinders, we aim to be more than suppliers. Instead, we strive to form partnerships with our clients, who are situated across the globe. By providing our clients with the best possible level of quality, which is backed by ISO certification and rigid assurance measures, we cater to both spice producers and end users. To learn more about what we offer as a wholesale spice grinder partner, contact Global Grinders today.