You may not associate spice grinder quality with your business reputation. But, just as the quality of your products matter, so does the quality of the packaging. Today, there is an abundant number of spice manufacturers. These include small companies specialising in specific niches, such as seasoned salts. They also include large-scale commercial companies that manufacture and sell an extensive collection of salt, pepper, herbs and spices. Whatever the size of the business, reputation is a major factor in business success. This is the deciding factor on whether a customer will purchase your spice grinders. It also determines how your customers speak about you, online and in person.
The Impact of Spice Grinder Quality
Poor quality spice grinders have a direct effect on your reputation. Some of the ways that poor quality grinders can affect the way that customers view your business include the following:
Grinders and bottles should be made from materials that have been quality tested extensively. Even the slightest drop in quality can result in spices losing their freshness. Although most commercial-grade seasoning can last on the shelf and in kitchens, spices start to lose their flavour as time progresses. Packaging that allows any air to enter the bottle can cause spices to degrade quickly. Bottles and grinders without tamper-proof linings do not seal in freshness, even if the final product is sealed with a plastic covering. When spices and herbs lose their flavour, customers are unlikely to purchase from your company again. If they purchase products that have been sitting on the shelf, they may find that the products have very little flavour. This can very quickly lead to complaints – to your customer care line or on social media.
In addition to keeping spices fresh for as long as possible, the grinders, flip top closures and bottles need to be made to high standards, too. Bottles should be made of high-quality PET rather than cheap plastic that easily warps. Glass should be fully recyclable and strong enough to last for endless refills. Grinders should work easily without jamming over time. Sprinklers should be made of high-grade material, with hinges that do not easily break. Defects in the grinders and bottles will lead to complaints. As most spice companies do not offer returns, the responsibility lies with the store that the customer has purchased the product from. If this happens frequently, the store can decide to pull your products. This can also happen in the case of spices that frequently lose their freshness before their best before date.
Today’s customer has very high expectations. Due to the wide choice of spice manufacturers on the market at present, customers have more choice than ever. If a customer is not happy with a new product they have tried, they will often simply not bother to purchase from that brand again. They may complain if they find problems with the product, such as poor flavour. Complaints made on social media platform or poor reviews left on Google or other platforms do not go away. Even if you respond to every complaint, you run the risk of losing potential customers and alienating current customers. In most cases, unhappy customers simply do not purchase again. Over time, this results in a poor level of customer retention. This has a knock-on effect, resulting in your company developing a reputation as a cheap yet poor quality manufacturer.
Global Grinders is a world-renowned manufacturer of premium, ISO certified grinders, bottles and closures. We have a long-standing history and a strong presence across South Africa, Europe and the United States. Thanks to our constant commitment to quality, our customers always have full peace of mind that they are purchasing spice grinders that meet even the highest standards.