When it comes to spice grinders, which matters most – function or form? While there’s no doubt that aesthetics plays a key role in establishing a strong brand, it should never come at the price of functionality. The consumer should always be kept front of mind. Whether you are a small-scale artisanal spice producer or a large brand producing multiple products, consumers should be able to use your spice grinders without any issues. If grinders look good, they may capture the consumer’s attention on the shelf. If they do not work properly, they will not buy your product again. Worse, they are more likely to leave negative reviews.
Why is functionality the most important concern, and how can you ensure that your spice grinders not only look good but also work without problems? Let’s take a look.
Spice Grinder Functionality vs Aesthetics
There are a few reasons that make functionality the most important aspect of spice grinders. Here are the top concerns.
Usability
Grinders should always be designed with usability in mind. If even the most basic grinder is unable to grind without jamming, there is more risk of seasoning build-up. Seasoning can suddenly release in one go, leading to ruined food. In the case of salt, this build-up can cause clumping, which also results in the product being wasted or ruined. Essentially, grinders should be easy to use without issues. This means that they need to go beyond basic mechanisms. Turn-type grinders will grind salt, pepper and seasoning. However, mechanisms such as push-pull adjustable grinders allow consumers far more ways to get an even grind.
Quality
Quality goes hand in hand with usability. Producers that focus on the look of the grinder may be tempted to go for basic grinders so that they can focus on sizes or bottles rather than looking at the overall grinder. The bottle type is equally important, but if the grinder itself is not designed to provide the best user experience, quality cannot be guaranteed. Producers wanting to cut costs that can be spent on branding or marketing may choose plastic over PET. Some may look for bottles in shapes that do not work well with grinder tops, choosing cheaper alternatives instead. Quality should always come first. Partnering with an ISO certified spice grinder supplier that can provide a large variety of grinders and bottles in assorted shapes and sizes gives you the best of both worlds. You will have peace of mind knowing that quality is ensured.
Reputation
When grinders are user-friendly and high-quality, you can ensure a growing reputation. Consumers want one thing – to buy products that work well. When they know that they can use the grinder knowing that it will always work well, they will continue to purchase your spices. On the other hand, if they try your seasoning because the branding looks good or the blend seems good, they are not likely to purchase again. Even if the contents of the grinder are of good quality, they will still base their purchasing decision on how easy it is to grind the spice. It takes one jammed grinder for consumers to decide never to purchase your product. They are more likely to leave a bad review on social media or your online store. If any further issues happen, they may leave a review on Google after having a negative experience with your brand.
When partnering with the right manufacturer, you can get the best of both worlds. At Global Grinders, we offer a comprehensive solution designed for seasoning of all types. From premium bottles to a variety of grinder types, value-added services such as branding and more, we help you ensure that your spice grinders look good and work well.
